McLaughlin
Consulting
Group

SuperSession: Computing for the Consumer - The Entertainment PC

What is an Entertainment PC (EPC)? An EPC is characterized by: a powerful CPU >2GHz, Large system memory (512 MB), A high performance graphics board with HDTV output, A high quality 5.1 sound card (6.1 desirable), A TV tuner (multiple tuners desirable – multiple standards), A FM tuner (optional a satellite radio tuner), A large (>60 GB) disc, A DVD player (writer desirable), CD R/W, A robust operating system, A Unified User Interface with remote control, Photo processing and organizing software, Music organizing and ripping software, Movie organizing software (writing desirable), And optional features like high speed internet access, EPG, transcoding. Do you have to have all those things? Yes, anything less is just a PC, best case a multimedia PC. The point is – to be an EPC it has to be something special. It has to: unify the user’s entertainment experience, concentrate and manage all media (not just some media), be friendly, inviting, and provide a satisfying experience.

Moderator: Dr. Jon Peddie, President, Jon Peddie Research

Panelist: Godfrey Cheng, Director Multimedia Systems, ATI

Panelist: Joe Belfiore, General Manager, Windows eHome Division, Microsoft

Panelist: Mike Ling, Vice President Marketing, InterVideo

Panelist: Dan Vivoli, Executive Vice President Marketing, nVIDIA

Panelist: Professor Jau Huang, Founder, Cyberlink Corp

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 1:00 PM, Wednesday, January 5

Turning up the Volume on the Portable Digital Audio Market

This session will discuss the extreme growth of the portable digital audio market from the perspective of the leading silicon solution provider. It will focus on the challenges related to bridging technology complexities together with market and consumer needs and expectations (ie ease of use). It will also help to define the market requirements and how these requirements are being addressed from a technology implementation standpoint.

Speaker: Mike Wodopian , Sr. Vice President of Portable SoC Businesses, SigmaTel

Location: Riviera Royale Pavilion - Skybox 208

Time: 1:00PM, Wednesday, January 5

The Future of DVD

While various high bandwidth networks are being developed, DVD will be around for several decades to come. Get an overview from Sonic of the current state of dual layer technology and the battle for dominance in high definition DVD formats. Learn about the strategies of the six best current contenders and their likelihood of success.  This session is ideal for product planners navigating their future plans for incorporating DVD functionality.

Speaker: Jim Taylor, Chief of DVD Technology and General Manager, Advanced Technology Group, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 1:00 PM, Wednesday, January 5

DTV Image Quality Optimization via DNX - Digital Natural Expression

The rapid growth of the DTV market has introduced new technologies for displays and new manufacturers into what was previously a mature market. With the introduction of DNX Video Quality Certification, Pixelworks is introducing the first effort in the industry to set a benchmark for video performance that is based on scientific measurement and analysis.

Speaker: Craig Verbeck, Director of Systems Engineering, Pixelworks

Location: Riviera Royale Pavilion - Skybox 208

Time: 2:00PM, Wednesday, January 5

Are Consumers Ready for 64-bit Computing?

In 2005, desktop and mobile Personal Computers will finally reach price points consumers can afford. Microsoft will (finally!) ship a 64-bit version of windows XP. Will any of this matter to users who deploy their systems for consumer-oriented applications? If so, which ones, and why? In this session, Nathan Brookwood will share Insight 64’s view of the factors that will impact consumer adoption of 64-bit systems.

Speaker: Nathan Brookwood, Principal Analyst, Insight 64

Location: Riviera Royale Pavilion - Skybox 207

Time: 2:00PM, Wednesday, January 5

Adding CD/DVD Recording and Navigation to Your Product Faster

What does it take to add DVD recording and play back to your set top box design?  Find out as Sonic walks you through the process of incorporating a DVD Recorder software stack into an existing system reference design.  This session will cover many of the key design issues that should be considered before a plan is finalized.

Speaker: Eric Zetlin, Director of Marketing, Advanced Technology Group, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 1:00PM, Wednesday, January 5

Big-Screen TVs Outlook to 2008 - Microdisplay RPTV, LCD & PDP

RPTV will sell at least 11 million units globally in 2008 and potentially as many as 22 million units. Forecast is based on new analytical approach - "technology battlegrounds." Associated forecasts for LCD and PDP displays over 30" diagonal are provided. Steve Marsland, Senior Partner at McLaughlin Consulting Group, reviews key findings of MCG's Report; Home Entertainment: Opportunity Analysis and Forecast 2004 published in partnership with Insight Media in November 2004.

Speaker: Steve Marsland, Senior Partner, McLaughlin Consulting Group

Location: Riviera Royale Pavilion - Skybox 208

Time: 3:00PM, Wednesday, January 5

AutoFocus and Zoom for Camera Phones – The Impact of the Liquid Lens

The advent of the camera phone has produced a variety of challenges – such as durability, speed, simplicity, power consumption, and size - that have made mechanical lenses more expensive and complex. The solution to these challenges is the liquid lens – an optical revolution that is bringing auto focus and zoom capabilities to the next generation of camera phones. Attend this session to hear the story behind this innovation, to see the technology first-hand, and to learn more about how liquid lenses will change camera-phone optics forever.

Speaker: Etienne Paillard, CEO, Varioptic

Location: Riviera Royale Pavilion - Skybox 206

Time: 3:00PM, Wednesday, January 5

Moving and Consuming High Bandwidth Content in the Home

With PCs, set top boxes, DVRs, cameras, and PMPs all trying to share digital content, how will all of this content get organized and shared in the new connected home?  At this session, Sonic explains the new standards major manufacturers are developing and incorporating to make managing and consuming your digital content in the right place on the right device a snap.

Speaker: Mark Ely, Senior Vice President, Strategic Planning, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 3:00PM, Wednesday, January 5

Inside the Digital Set Top Box

From different geographies to different service providers the digital set top box is continuing to evolve in innovative ways. It's not just cable and satellite anymore. Presenters will take you through the market dynamics and technology requirements of these new opportunities.

Moderator: Christine Arrington , Principal & Senior Analyst, Acacia Research Group

Panelist: Vinayak Bhide , Director Platforms Marketing, DTV Division, Zoran Corporation

Panelist: Toby Farrand, Chief Technology Officer, Digeo

Panelist: Bill Loesch, Management Consultant

Panelist: Thomas Lorenz, Director of Strategy, Cirrus Logic

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 4:00PM, Wednesday, January 5

Khronos - Creating the Foundation for Embedded Media Processing

The Khronos Group is enabling advanced media processing on cell phones and other embedded devices by creating royalty-free media processing API standards. Covering 2D and 3D graphics and video, image and audio processing these open standards are helping to hundreds of millions of low-cost devices evolve the media capabilities of PCs of just a few years ago. This presentation will provide an insight into the rapidly forming ecosystem for embedded media processing including the market drivers, the role of the Khronos Group and the key features and roadmap of the OpenGL ES 3D API.

Speaker: Neil Trevett, President, Khronos Group; and Senior VP at 3Dlabs

Location: Riviera Royale Pavilion - Skybox 208

Time: 4:00PM, Wednesday, January 5

Defining HiDef in Silicon - The Big Picture

Advanced DTV systems require the integration of many digital and analog capabilities. This presentation offers an overview of DTV image processing functions at the IC level.

Speaker: Bert McComas, Consultant

Location: Riviera Royale Pavilion - Skybox 207

Time: 4:00PM, Wednesday, January 5

The DVR with DVD Recording - The Killer CE Product

Customers love their DVRs.  Incorporating DVD Recording into the DVR is a natural evolution that solves several real problems for customers and results in a new winning product category.  Let Sonic explain what this combination device can look like, and how it will succeed in the market.

Speaker: Mark Ely, Senior Vice President, Strategic Planning, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 4:00PM, Wednesday, January 5

5:00 PM - Verioptic Press Briefing

Varioptic’s CEO Etienne Pailliard will discuss and demonstrate the company’s revolutionary “Electrowetting” technology, which is bringing auto-focus and zoom capabilities to the next generation of camera phones. During this briefing, Pailliard will provide an update on the company’s relationship with Samsung’s SEMCO manufacturing division, and will detail a series of enhancements to the company’s zoom capabilities – which will be announced at the show. For more information, please contact Todd Keefe (at Varioptic’s U.S. PR agency – For Immediate Release, Inc) at 617-262-1968, or todd@firpr.com.

Speaker: Etienne Paillard, CEO, Varioptic

Location: Riviera Royale Pavilion - Skybox 206

Time: 5:00PM, Wednesday, January 5

6:30 PM - Bill Gates CES Keynote at Hilton

Speaker: Bill Gates, Chairman, Microsoft Corporation

Location: Las Vegas Hilton Conference Center (across street from ETF)

Time: 6:30PM, Wednesday, January 5

SuperSession: Connecting the Connected Home

The “digital home landscape” has grown remarkably in just a few years to accompany the dramatic increase in U.S. residential broadband connections and the emergence of data networking solutions. This session will provide insight into the current and future platforms, solutions, and technologies for the home networking markets.

Moderator: Kurt Scherf, Vice President and Principal Analyst, Parks & Associates

Panelist: Eric Dewannain, WW Director of Business Development - Broadband Communications Group, TI

Panelist: Michael Stich, Director of Strategic Marketing - Broadband Communications Group, Texas Instruments

Panelist: Mark Depietro, VP of Engineering, Motorola Consumer Solutions

Panelist: Bill Carney, Director- Strategic Business Development, Texas Instruments

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 8:00AM, Thursday, January 6

High-Performance Processors for Consumer Devices

This presentation will compare and contrast general-purpose processors that are appropriate for consumer equipment--such as set-top boxes, PVRs, and HDTVs--that need more CPU performance than an integrated SoC can provide. Products to be discussed include MIPS processors from PMC-Sierra, Toshiba, AMD, and Raza; PowerPC chips from AMCC and Freescale; XScale chips from Intel; and x86 chips from Intel, AMD, and Via.

Speaker: Linley Gwennap, President and Principal Analyst, The Linley Group

Location: Riviera Royale Pavilion - Skybox 207

Time: 8:00AM, Thursday, January 6

Next Generation 3G Technology – A Case Study

A short market overview for basestation and handset markets, followed by a specific example of next generation 3G technology.  I have chosen the parallel DSP core from Morpho Technologies to highlight the needs of next generation 3G designs.  Issues and solutions to the 3G basestation and 3G Handset will be discussed.

Speaker: Conrad A Maxwell, BS, MBA, President & CEO, Maxwell Consulting Associates

Location: Riviera Royale Pavilion - Skybox 206

Time: 8:00AM, Thursday, January 6

Smart Chips for Smart Phones - Media & Image Processing for Cellular

Wireless Media Processors provide incredible benefits to handsets including improved image processing, power efficiency and amazing 2D and 3D graphics. 2005 will be a banner year for multimedia handsets and the software that will drive consumer adoption.

Moderator: Dr. Jon Peddie, President, Jon Peddie Research

Panelist: Ward Pitkin, WTBU Cellular Systems SW Product Line Manager, Texas Instruments

Panelist: James Bruce, North American Segment Manager, ARM Inc.

Panelist: David Cooper, Product Manager, Imagination Technologies

Panelist: Thomas "Rick" Tewell, Senior Marketing Manager, Fujitsu

Panelist: Ville Miettinen, Chief Technology Officer, Hybrid Graphics

Panelist: Brian Bruning, Director of Handheld Content, Nvidia

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 9:00AM, Thursday, January 6

IP-TV/Network Entertainment Takes Off: Market, Challenges & Solutions

IP-TV is a not a new concept in the consumer electronics market, it has been a long time dream for the ultimate in unlimited content delivery. Today, we can make it a reality, providing a huge new market opportunity for CE makers and content delivery providers. As the reach of broadband networks continues to expand into consumer homes through the evolution of cable access, DSL and fiber optic connections, the market opportunity for IP-TV, via a new breed of IP-enabled set-top boxes, is expected to take in over $18 billion worldwide by the year 2008. John O’Donnell, CTO and co-founder of Equator Technologies, will discuss the opportunities and challenges of IP-TV and why it’s the next big thing in the CE marketplace.

Speaker: John Setel O'Donnell, Co-Founder & Chief Technology Officer, Equator Technologies

Location: Riviera Royale Pavilion - Skybox 208

Time: 9:00AM, Thursday, January 6

Who Needs 802.11n

The next generation of Wi-Fi, 802.11n, promises to deliver throughputs in excess of 100Mbps. But do consumers really need the additional performance of 802.11n? In this talk, we examine home network requirements, the state of the art in Wi-Fi products, and where current products fall short. We will then explore what 802.11n brings to the party, how it will benefit consumers, at what cost, and when.

Speaker: Linley Gwennap, President and Principal Analyst, The Linley Group

Location: Riviera Royale Pavilion - Skybox 207

Time: 9:00AM, Thursday, January 6

Digital Media Content Drives Memory and I/O Bandwidth Higher

The rapid move of consumer entertainment and communications devices to multi-format digital media is driving up the I/O and memory bandwidth needs of memory systems and the links that drive media interfaces. The explosion of personal digital content ranging from personal digital pictures, to DVD's, digital video recorders and high definition television has made memory bandwidth a critical resource needed to store, recall and reformat these images to a variety of display standards.

Speaker: Craig Hampel, Technology Director, Rambus

Location: Riviera Royale Pavilion - Skybox 206

Time: 9:00AM, Thursday, January 6

DVD Demystified, Take 2: The Upcoming HD DVD Formats

What does High Definition DVD mean and how is it different from what we have today? Get the scoop from Jim Taylor, Author of “DVD Demystified” and the “DVD FAQ” himself in an overview of the current state of DVD technology, including dual layer technology and the battle for dominance in high definition DVD formats. Learn about the strategies of the six best current contenders and their likelihood of success.  This session is ideal for product planners navigating their future plans for incorporating DVD functionality.

Speaker: Jim Taylor, Chief of DVD Technology and General Manager, Advanced Technology Group, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 9:00AM, Thursday, January 6

Innovative Consumer Devices Put IP at the Core of the User Experience

Consumer electronic devices like Digital Television and DVD recorders are pushing the performance requirements of the silicon chips that drive them, and the intellectual property (IP) embedded in these innovative chips will continue to play a crucial role in helping companies differentiate their products with novel features. As the leading provider of embedded microprocessor architectures for DVD recorders, set-top boxes, digital TV, and digital cameras, MIPS Technologies will use its unique market knowledge to comment on the emerging requirements of next-generation systems and the impacts these requirements will have on all of us.

Speaker:  Jeff Sasagawa, Product Marketing Director, MIPS Technologies

Location: Riviera Royale Pavilion - Skybox 208

Time: 10:00AM, Thursday, January 6

Personal (Head-Mounted) Displays - Opportunities through 2008

Sales of Personal Displays are forecast to reach $1 billion by 2008 as prices for microdisplays fall low enough to support consumer price points. Sales begin to take off in 2006, meaning companies should be starting to design consumer Personal Displays now. Steve Marsland, Senior Partner at McLaughlin Consulting Group, reviews key findings of MCG's Report: Personal Displays: Opportunity Analysis and Forecast 2004 published in partnership with Insight Media in August 2004.

Speaker: Steve Marsland, Senior Partner McLaughlin Consulting Group

Location: Riviera Royale Pavilion - Skybox 207

Time: 10:00AM, Thursday, January 6

Next Generation Optics – Zoom/Focus with No Moving Parts

Varioptic’s patented “Electrowetting” technology uses an electric current to change the shape of two clear liquids, producing an effect similar to the operation of the human eye. As a result, a series of optical enhancements are on the way to camera-phone environments, automobiles, and medical applications where size, power consumption, durability, and temperature matter. Attend this session to learn how the next generation of liquid lenses will bringing zoom and auto-focus capabilities to a variety of environments, for a negligible cost.

Speaker: Etienne Paillard, CEO, Varioptic

Location: Riviera Royale Pavilion - Skybox 206

Time: 10:00AM, Thursday, January 6

Adding CD/DVD Recording and Navigation to Your Product Faster

What does it take to add DVD recording and play back to your set top box design?  Find out as Sonic walks you through the process of incorporating a DVD Recorder software stack into an existing system reference design.  This session will cover many of the key design issues that should be considered before a plan is finalized.

Speaker: Eric Zetlin, Director of Marketing, Advanced Technology Group, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 10:00AM, Thursday, January 6 (this session is repeated from Wed, Jan 5 at 1:00 PM)

The Digital Home - Forks in the Road

This session provides a quick look into different directions of digital home in the near term future, examine current state of Media Center PC and issues with them. The presenter will also share from personal experience, horror stories, myth and hearsay to look at life in a digital home.

Speakers: Leonard Tsai, Medion USA

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 11:00AM, Thursday, January 6

Computing Platforms for the Consumer Era

Discussion of the various factors that have led to the commoditization of desktop PC’s over the recent years. Explore strategies to reduce and reverse commoditization, creating a market of innovation and differentiation, instead of increasing pricing pressure. Focus on the digital home and EPC as a key platform for de-commoditization.

Speaker: Cameron Rogers, Director of Marketing, Shuttle Computer Group

Location: Riviera Royale Pavilion - Skybox 208

Time: 11:00AM, Thursday, January 6

The Technology Behind Portable Digital Audio

This session will discuss how hardware and software integration and quality and support are helping to define and satisfy consumer and marketing requirements for portable digital audio electronics. It will also focus on current and future initiatives being undertaken by industry leaders to propel this market into a broad public acceptance and usage model.

Speaker: Danny Mulligan, Vice President of Portable Audio SoCs, SigmaTel

Location: Riviera Royale Pavilion - Skybox 207

Time: 11:00AM, Thursday, January 6

A new External Storage Interface - eSATA, an update from SATA IO

The SATA IO group has developed a new standard called External SATA or eSATA. This external connector and cable provide a way to expand storage without the consumer opening the PC enclosure. The huge benefit is the extreme level of added performance that eSATA provides over existing technology. A review of this new and exciting storage technology and some select new SATA IO topics, will provided by a member of the SATA IO group.

Speaker: Conrad A Maxwell, BS, MBA, President & CEO, Maxwell Consulting Associates

Location: Riviera Royale Pavilion - Skybox 206

Time: 11:00AM, Thursday, January 6

3:00 PM - Wireless Audio Streaming – No More Cables! (a press briefing)

Speakers: Geir Langeland, Nordic Semiconductor

Location: Riviera Royale Pavilion - Skybox 207

Time: 3:00PM, Thursday, January 6

SuperSession: Convergence: Enabling Digital Innovation

The computing, communications, and consumer electronics worlds are rapidly converging to bring digital innovation to consumers around the world. Today's cell phones can not only communicate with your loved ones, the computing capabilities of these devices is beginning to exceed the PCs of only a few years ago. And you can listen to your favorite tunes, browse the internet, respond to email, and even watch TV on your phone. In this session, Pankaj Kedia will discuss what is driving this convergence phenomenon and why this trend is going to accelerate at an even faster pace. Digital innovation will never be the same again !!!

Speaker: Pankaj Kedia, Director of Ecosystem Programs, Intel Corporation

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 8:00AM, Friday, January 7

LCOS: The End of the Beginning and the Future Looks Bright

Recent market developments have led some industry pundits to question the long-term viability of LCOS. With Sony, JVC, Brillian and others developing LCOS-based components and systems, LCOS is positioned to play a major role in the future of rear-projection HDTV. The best of todays LCOS offerings deliver exceedingly fast response times, ensuring that even the fastest sequences are projected without annoying blurring or tearing artifacts. Whats more, unsurpassed image quality is achieved by eliminating the screen door effect that characterizes plasma, LCD and projection LCD TVs.

Host: Chris Chinnock, President, Insight Media

Speaker: Vincent Sollito, Jr, CEO, Brillian Corporation

Location: Riviera Royale Pavilion - Skybox 208

Time: 8:00AM, Friday, January 7

Powering Tomorrow's Consumer Devices

As consumer electronics become increasingly smaller yet more feature-rich, designers often struggle to understand their system’s power requirements and how advancements in semiconductor technology can help to extend battery life and system run-time. The presenter will discuss how an understanding of the entire power system – from smart batteries to high-performance power management technology to low-power processing -- will play a vital role in the advancement and discovery of tomorrow’s consumer electronics.

Speaker: Scott Eisenhart, Director, Battery Management Group, Texas Instruments

Location: Riviera Royale Pavilion - Skybox 207

Time: 8:00AM, Friday, January 7

Enabling Technologies for Portable Media Players (PMP)

With Portable Media Products (PMP) products such as Apple’s iPod becoming one of “the items” to buy for this holiday shopping period, this presentation looks at the future technologies that will be required to enable the next generation of PMP’s. New video and audio formats will be looked at, along with new features, user intefaces, and applications. Also how the rights of the content owners can be supported will also be discussed.

Speaker: James Bruce, North American Segment Manager for Mobile Products, ARM Inc.

Location: Riviera Royale Pavilion - Skybox 206

Time: 8:00AM, Friday, January 7

Digital TV - Its Components and Market Forecast

JPR will present an historic look at High Definition TV, the current status of DTV rollout, its components and market forecast. The discussion will be lead by Mr. Henry Choy who will be joined by semiconductor suppliers to the DTV and HDTV market. The impact of new technologies for DTV will also be explored in the digital homes of the future. The panelists will share their views on the current and future DTV marketplace, how DTV will play a role in the future digital home, and some of the key problems that the semiconductor companies face.

Moderator: Henry Choy, Senior Analyst, Jon Peddie Research

Panelist: Vinayak Bhide , Director Platforms Marketing, DTV Division, Zoran Corporation

Panelist: Gregory Zancewicz, Director of Broadband Marketing, Microtune

Panelist: Rainer Hoffmann, President & General Manager, Micronas Semiconductors

Panelist: Julian Humphrey, Vice President of TV and Set-top Boxes , Philips

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 9:00AM, Friday, January 7

Projection Illumination Review

High pressure Mercury arc lamps are the primary technology driving most projection systems today, but alternative technologies are nearing commercialization that will offer new ways to power projection systems. The presentation will review the status of arc lamp supply and demand plus provide an overview of some of the newer technologies that will power projection systems like Xenon, RF excited, LED and laser sources.

Speaker: Chris Chinnock, President, Insight Media

Location: Riviera Royale Pavilion - Skybox 208

Time: 9:00AM, Friday, January 7

Understanding DSP Solutions for the Home Theater 

The home theater market is rapidly evolving and new features and requirements are emerging for audio processing. This workshop will discuss audio processing requirements and relate them to specific DSP features such as arithmetic formats (fixed vs. floating), memory requirements, core architecture and input/output peripherals. The session will explain how the DSP architecture supports better audio fidelity, higher number of channels and the latest audio standards.

Speaker: Bobby McGoldrick , Application Engineering Manager - Performance Audio DSP, Texas Instruments

Location: Riviera Royale Pavilion - Skybox 207

Time: 9:00AM, Friday, January 7

Technologies for Connecting the Digital Home

With Broadband a reality in the digital home a diverse set of challenges now face content providers who are looking to supply innovative ways of delivering, viewing and storing their programs. A new generation of devices to handle this trend needs to be developed. As well as continued cost pressures these devices will also need to address issues such as Security, Java Performance and Energy Management. This presentation looks at how Microprocessors address these issues.

Speaker: David Rose, Segment Marketing Home Solutions, ARM, Inc.

Location: Riviera Royale Pavilion - Skybox 206

Time: 9:00AM, Friday, January 7

Moving and Consuming High Bandwidth Content in the Home

With PCs, set top boxes, DVRs, cameras, and PMPs all trying to share digital content, how will all of this content get organized and shared in the new connected home?  At this session, Sonic explains the new standards major manufacturers are developing and incorporating to make managing and consuming your digital content in the right place on the right device a snap.

Speaker: Todd R Collart, Vice President of Advanced Technology, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 9:00AM, Friday, January 7 (this session is repeated from Wed, Jan 5 at 3:00PM)

Big-Screen TVs Outlook to 2008 - Microdisplay RPTV, LCD & PDP

RPTV will sell at least 11 million units globally in 2008 and potentially as many as 22 million units. Forecast is based on new analytical approach - "technology battlegrounds." Associated forecasts for LCD and PDP displays over 30" diagonal are provided. Steve Marsland, Senior Partner at McLaughlin Consulting Group, reviews key findings of MCG's Report; Home Entertainment: Opportunity Analysis and Forecast 2004 published in partnership with Insight Media in November 2004.

Speaker: Steve Marsland, Senior Partner, McLaughlin Consulting Group

Location: Riviera Royale Pavilion - Skybox 208 (this session is repeated from Wed, Jan 5 at 3:00PM)

Time: 10:00AM, Friday, January 7

Video Compression and Image Processing for the DVR / PVR / STB

Streaming media applications such as IP Set-top Boxes and Digital Media Adapters need to support an increasing range of video codec algorithms. This is driven by continued evolution in compression efficiency with new standards such as H.264/MPEG-4 AVC and WMV9/VC-1 and inherent differences in requirements for different applications. For example, two-way video such as IP videophone has a critical need for low latency while playback-only applications are concerned primarily with getting the maximum possible compression including tools that introduce latency in the system. Tools like B frames which are critical for trick-play support in PVR applications are not viable for videophones creating differences in the codecs used for these applications. Using flexible media processors that support the full range of video codecs, devices like IP STBs can support a wide range of applications including multi-cast/broadcast video, VOD, and videophone.  This presentation will provide an overview of the different video compression standards and which applications they are best suited for. It will also provide an overview of compression rules of thumb for different standards and the corresponding performance requirements for real-time implementations.

Speaker: Jeremiah Golston, Distinguished Member Technical Staff, Texas Instruments

Location: Riviera Royale Pavilion - Skybox 207

Time: 10:00AM, Friday, January 7

Enabling a New Generation of Car Multimedia and Telematics Platforms

Car Multimedia and Telematics platforms are the convergence point of Digital Media, Voice Communications and Driver Assistance features. Next generation platforms need to remain open enough to accommodate new functions and integrate with portable devices whilst remaining resilient to any future security threats. This presentation looks at how ARM is enabling the development of such platforms and provides an example of how a Silicon Partner, Fujitsu Microelectronics is using the technology in their next generation solutions.

Speaker: Wayne Lyons, Director of Embedded Solutions, ARM Inc.

Location: Riviera Royale Pavilion - Skybox 206

Time: 10:00AM, Friday, January 7

The DVR with DVD Recording - The Killer CE Product

Customers love their DVRs.  Incorporating  DVD Recording into the DVR is a natural evolution that solves several real problems for customers and results in a new winning product category. Let Sonic explain what this combination device can look like, and how it will succeed in the market.

Speaker: Todd R Collart, Vice President of Advanced Technology, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 10:00AM, Friday, January 7 (this session is repeated from Wed, Jan 5 at 4:00PM)

Media Server Strategies - Blueprint for Success

What Is a Media Server? Is it a Gateway? Yes, and it is THE convergence box. It could be inside a digital entertainment box or and Entertainment PC. There will be both standalone and integrated systems, and they will be in competition with various other systems trying to accomplish the same things. What Is the market for a Media Server? It’s going to be huge and long lasting >$5 Billion by 2008, composed of stand alone boxes, integrated added value functions. However, there will be conflict and confusion for consumers as well as conflict and confusion for suppliers.

Moderator: Dr. Jon Peddie, President, Jon Peddie Research

Panelist: Brian Heuckroth, VP Marketing, DVD Recording, Cirrus Logic

Panelist: Beau Beck, Vice President, Business Development, Airgo Networks

Panelist: Mike McCoy, President, ADS Tech Inc

Panelist: George Tang, Vice President of Product Development, InterVideo

Panelist: Jim Nguyen, Director of Marketing, WISchip International

Panelist: Kai Scheffer, Director Media Home Consumer Products, Micronas GmbH

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 11:00AM, Friday, January 7

Advanced TV Market Outlook

The outlook for all different TV technologies will be presented by region and size. The advantages and disadvantages of each technology will also be explored and key strategic issues affecting the outlook for each technology will be discussed. The presentation will leverage recent extensive surveys of retailers, brands and panel/imager/tube suppliers around the world.

Speaker: Ross Young, CEO, DisplaySearch

Location: Riviera Royale Pavilion - Skybox 208

Time: 11:00AM, Friday, January 7

Connect Consumer Electronics Wirelessly

This presentation will highlight the connectivity trends in consumer electronics products, focusing on mobile CE products such as digital cameras, camcorders, portable media players, etc. Technological trends, such as high-definition capture and high-definition display, as well as high-density and low-cost memory, enable new usages and demand high-speed, easy-to-use links between devices. In some cases, these trends demand links that never existed before. How will those links be served such that the mobile CE market will grow?

Speaker: Yoram Solomon, General Manager, Connectivity Solutions, Texas Instruments

Location: Riviera Royale Pavilion - Skybox 207

Time: 11:00AM, Friday, January 7

Silicon Solutions for Next Generation STB Designs

Next generation digital STB designs must achieve the conflicting requirements of increased functionality, reduced cost, and accelerated time to market. Recent innovations such as high-definition content reception and display, the rendering of multiple simultaneous video channels, integrated PVR capabilities, and broadband home networking connectivity require new approaches to the design of STB solutions. This presentation will analyze STB hardware and software subsystems in order to understand how cost-effective solutions to next generation STB design requirements can be achieved.

Speaker: Dan Davis, ARM Home Solutions Segment Manager

Speaker: Wendell Smith, Technical Marketing Manager, Conexant Systems Inc

Location: Riviera Royale Pavilion - Skybox 206

Time: 11:00AM, Friday, January 7

DVD Demystified, Take 2: The Upcoming HD DVD Formats

What does High Definition DVD mean and how is it different from what we have today? Get the scoop from Jim Taylor, Author of “DVD Demystified” and the “DVD FAQ” himself in an overview of the current state of DVD technology, including dual layer technology and the battle for dominance in high definition DVD formats. Learn about the strategies of the six best current contenders and their likelihood of success.  This session is ideal for product planners navigating their future plans for incorporating DVD functionality.

Speaker: Jim Taylor, Chief of DVD Technology and General Manager, Advanced Technology Group, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 11:00AM, Friday, January 7 (this session is repeated from Thu, Jan 6 at 9:00AM)