McLaughlin
Consulting
Group

SuperSession: Computing for the Consumer - The Entertainment PC

What is an Entertainment PC (EPC)? An EPC is characterized by: a powerful CPU >2GHz, Large system memory (512 MB), A high performance graphics board with HDTV output, A high quality 5.1 sound card (6.1 desirable), A TV tuner (multiple tuners desirable – multiple standards), A FM tuner (optional a satellite radio tuner), A large (>60 GB) disc, A DVD player (writer desirable), CD R/W, A robust operating system, A Unified User Interface with remote control, Photo processing and organizing software, Music organizing and ripping software, Movie organizing software (writing desirable), And optional features like high speed internet access, EPG, transcoding. Do you have to have all those things? Yes, anything less is just a PC, best case a multimedia PC. The point is – to be an EPC it has to be something special. It has to: unify the user’s entertainment experience, concentrate and manage all media (not just some media), be friendly, inviting, and provide a satisfying experience.

Moderator: Dr. Jon Peddie, President, Jon Peddie Research

Panelist: Godfrey Cheng, Director Multimedia Systems, ATI

Panelist: Joe Belfiore, General Manager, Windows eHome Division, Microsoft

Panelist: Mike Ling, Vice President Marketing, InterVideo

Panelist: Dan Vivoli, Executive Vice President Marketing, nVIDIA

Panelist: Professor Jau Huang, Founder, Cyberlink Corp

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 1:00 PM, Wednesday, January 5

Turning up the Volume on the Portable Digital Audio Market

This session will discuss the extreme growth of the portable digital audio market from the perspective of the leading silicon solution provider. It will focus on the challenges related to bridging technology complexities together with market and consumer needs and expectations (ie ease of use). It will also help to define the market requirements and how these requirements are being addressed from a technology implementation standpoint.

Speaker: Mike Wodopian , Sr. Vice President of Portable SoC Businesses, SigmaTel

Location: Riviera Royale Pavilion - Skybox 208

Time: 1:00PM, Wednesday, January 5

The Future of DVD

While various high bandwidth networks are being developed, DVD will be around for several decades to come. Get an overview from Sonic of the current state of dual layer technology and the battle for dominance in high definition DVD formats. Learn about the strategies of the six best current contenders and their likelihood of success.  This session is ideal for product planners navigating their future plans for incorporating DVD functionality.

Speaker: Jim Taylor, Chief of DVD Technology and General Manager, Advanced Technology Group, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 1:00 PM, Wednesday, January 5

DTV Image Quality Optimization via DNX - Digital Natural Expression

The rapid growth of the DTV market has introduced new technologies for displays and new manufacturers into what was previously a mature market. With the introduction of DNX Video Quality Certification, Pixelworks is introducing the first effort in the industry to set a benchmark for video performance that is based on scientific measurement and analysis.

Speaker: Craig Verbeck, Director of Systems Engineering, Pixelworks

Location: Riviera Royale Pavilion - Skybox 208

Time: 2:00PM, Wednesday, January 5

Are Consumers Ready for 64-bit Computing?

In 2005, desktop and mobile Personal Computers will finally reach price points consumers can afford. Microsoft will (finally!) ship a 64-bit version of windows XP. Will any of this matter to users who deploy their systems for consumer-oriented applications? If so, which ones, and why? In this session, Nathan Brookwood will share Insight 64’s view of the factors that will impact consumer adoption of 64-bit systems.

Speaker: Nathan Brookwood, Principal Analyst, Insight 64

Location: Riviera Royale Pavilion - Skybox 207

Time: 2:00PM, Wednesday, January 5

Adding CD/DVD Recording and Navigation to Your Product Faster

What does it take to add DVD recording and play back to your set top box design?  Find out as Sonic walks you through the process of incorporating a DVD Recorder software stack into an existing system reference design.  This session will cover many of the key design issues that should be considered before a plan is finalized.

Speaker: Eric Zetlin, Director of Marketing, Advanced Technology Group, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 1:00PM, Wednesday, January 5

Big-Screen TVs Outlook to 2008 - Microdisplay RPTV, LCD & PDP

RPTV will sell at least 11 million units globally in 2008 and potentially as many as 22 million units. Forecast is based on new analytical approach - "technology battlegrounds." Associated forecasts for LCD and PDP displays over 30" diagonal are provided. Steve Marsland, Senior Partner at McLaughlin Consulting Group, reviews key findings of MCG's Report; Home Entertainment: Opportunity Analysis and Forecast 2004 published in partnership with Insight Media in November 2004.

Speaker: Steve Marsland, Senior Partner, McLaughlin Consulting Group

Location: Riviera Royale Pavilion - Skybox 208

Time: 3:00PM, Wednesday, January 5

AutoFocus and Zoom for Camera Phones – The Impact of the Liquid Lens

The advent of the camera phone has produced a variety of challenges – such as durability, speed, simplicity, power consumption, and size - that have made mechanical lenses more expensive and complex. The solution to these challenges is the liquid lens – an optical revolution that is bringing auto focus and zoom capabilities to the next generation of camera phones. Attend this session to hear the story behind this innovation, to see the technology first-hand, and to learn more about how liquid lenses will change camera-phone optics forever.

Speaker: Etienne Paillard, CEO, Varioptic

Location: Riviera Royale Pavilion - Skybox 206

Time: 3:00PM, Wednesday, January 5

Moving and Consuming High Bandwidth Content in the Home

With PCs, set top boxes, DVRs, cameras, and PMPs all trying to share digital content, how will all of this content get organized and shared in the new connected home?  At this session, Sonic explains the new standards major manufacturers are developing and incorporating to make managing and consuming your digital content in the right place on the right device a snap.

Speaker: Mark Ely, Senior Vice President, Strategic Planning, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 3:00PM, Wednesday, January 5

Inside the Digital Set Top Box

From different geographies to different service providers the digital set top box is continuing to evolve in innovative ways. It's not just cable and satellite anymore. Presenters will take you through the market dynamics and technology requirements of these new opportunities.

Moderator: Christine Arrington , Principal & Senior Analyst, Acacia Research Group

Panelist: Vinayak Bhide , Director Platforms Marketing, DTV Division, Zoran Corporation

Panelist: Toby Farrand, Chief Technology Officer, Digeo

Panelist: Bill Loesch, Management Consultant

Panelist: Thomas Lorenz, Director of Strategy, Cirrus Logic

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 4:00PM, Wednesday, January 5

Khronos - Creating the Foundation for Embedded Media Processing

The Khronos Group is enabling advanced media processing on cell phones and other embedded devices by creating royalty-free media processing API standards. Covering 2D and 3D graphics and video, image and audio processing these open standards are helping to hundreds of millions of low-cost devices evolve the media capabilities of PCs of just a few years ago. This presentation will provide an insight into the rapidly forming ecosystem for embedded media processing including the market drivers, the role of the Khronos Group and the key features and roadmap of the OpenGL ES 3D API.

Speaker: Neil Trevett, President, Khronos Group; and Senior VP at 3Dlabs

Location: Riviera Royale Pavilion - Skybox 208

Time: 4:00PM, Wednesday, January 5

Defining HiDef in Silicon - The Big Picture

Advanced DTV systems require the integration of many digital and analog capabilities. This presentation offers an overview of DTV image processing functions at the IC level.

Speaker: Bert McComas, Consultant

Location: Riviera Royale Pavilion - Skybox 207

Time: 4:00PM, Wednesday, January 5

The DVR with DVD Recording - The Killer CE Product

Customers love their DVRs.  Incorporating DVD Recording into the DVR is a natural evolution that solves several real problems for customers and results in a new winning product category.  Let Sonic explain what this combination device can look like, and how it will succeed in the market.

Speaker: Mark Ely, Senior Vice President, Strategic Planning, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 4:00PM, Wednesday, January 5

5:00 PM - Verioptic Press Briefing

Varioptic’s CEO Etienne Pailliard will discuss and demonstrate the company’s revolutionary “Electrowetting” technology, which is bringing auto-focus and zoom capabilities to the next generation of camera phones. During this briefing, Pailliard will provide an update on the company’s relationship with Samsung’s SEMCO manufacturing division, and will detail a series of enhancements to the company’s zoom capabilities – which will be announced at the show. For more information, please contact Todd Keefe (at Varioptic’s U.S. PR agency – For Immediate Release, Inc) at 617-262-1968, or todd@firpr.com.

Speaker: Etienne Paillard, CEO, Varioptic

Location: Riviera Royale Pavilion - Skybox 206

Time: 5:00PM, Wednesday, January 5

6:30 PM - Bill Gates CES Keynote at Hilton

Speaker: Bill Gates, Chairman, Microsoft Corporation

Location: Las Vegas Hilton Conference Center (across street from ETF)

Time: 6:30PM, Wednesday, January 5

SuperSession: Connecting the Connected Home

The “digital home landscape” has grown remarkably in just a few years to accompany the dramatic increase in U.S. residential broadband connections and the emergence of data networking solutions. This session will provide insight into the current and future platforms, solutions, and technologies for the home networking markets.

Moderator: Kurt Scherf, Vice President and Principal Analyst, Parks & Associates

Panelist: Eric Dewannain, WW Director of Business Development - Broadband Communications Group, TI

Panelist: Michael Stich, Director of Strategic Marketing - Broadband Communications Group, Texas Instruments

Panelist: Mark Depietro, VP of Engineering, Motorola Consumer Solutions

Panelist: Bill Carney, Director- Strategic Business Development, Texas Instruments

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 8:00AM, Thursday, January 6

High-Performance Processors for Consumer Devices

This presentation will compare and contrast general-purpose processors that are appropriate for consumer equipment--such as set-top boxes, PVRs, and HDTVs--that need more CPU performance than an integrated SoC can provide. Products to be discussed include MIPS processors from PMC-Sierra, Toshiba, AMD, and Raza; PowerPC chips from AMCC and Freescale; XScale chips from Intel; and x86 chips from Intel, AMD, and Via.

Speaker: Linley Gwennap, President and Principal Analyst, The Linley Group

Location: Riviera Royale Pavilion - Skybox 207

Time: 8:00AM, Thursday, January 6

Next Generation 3G Technology – A Case Study

A short market overview for basestation and handset markets, followed by a specific example of next generation 3G technology.  I have chosen the parallel DSP core from Morpho Technologies to highlight the needs of next generation 3G designs.  Issues and solutions to the 3G basestation and 3G Handset will be discussed.

Speaker: Conrad A Maxwell, BS, MBA, President & CEO, Maxwell Consulting Associates

Location: Riviera Royale Pavilion - Skybox 206

Time: 8:00AM, Thursday, January 6

Smart Chips for Smart Phones - Media & Image Processing for Cellular

Wireless Media Processors provide incredible benefits to handsets including improved image processing, power efficiency and amazing 2D and 3D graphics. 2005 will be a banner year for multimedia handsets and the software that will drive consumer adoption.

Moderator: Dr. Jon Peddie, President, Jon Peddie Research

Panelist: Ward Pitkin, WTBU Cellular Systems SW Product Line Manager, Texas Instruments

Panelist: James Bruce, North American Segment Manager, ARM Inc.

Panelist: David Cooper, Product Manager, Imagination Technologies

Panelist: Thomas "Rick" Tewell, Senior Marketing Manager, Fujitsu

Panelist: Ville Miettinen, Chief Technology Officer, Hybrid Graphics

Panelist: Brian Bruning, Director of Handheld Content, Nvidia

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 9:00AM, Thursday, January 6

IP-TV/Network Entertainment Takes Off: Market, Challenges & Solutions

IP-TV is a not a new concept in the consumer electronics market, it has been a long time dream for the ultimate in unlimited content delivery. Today, we can make it a reality, providing a huge new market opportunity for CE makers and content delivery providers. As the reach of broadband networks continues to expand into consumer homes through the evolution of cable access, DSL and fiber optic connections, the market opportunity for IP-TV, via a new breed of IP-enabled set-top boxes, is expected to take in over $18 billion worldwide by the year 2008. John O’Donnell, CTO and co-founder of Equator Technologies, will discuss the opportunities and challenges of IP-TV and why it’s the next big thing in the CE marketplace.

Speaker: John Setel O'Donnell, Co-Founder & Chief Technology Officer, Equator Technologies

Location: Riviera Royale Pavilion - Skybox 208

Time: 9:00AM, Thursday, January 6

Who Needs 802.11n

The next generation of Wi-Fi, 802.11n, promises to deliver throughputs in excess of 100Mbps. But do consumers really need the additional performance of 802.11n? In this talk, we examine home network requirements, the state of the art in Wi-Fi products, and where current products fall short. We will then explore what 802.11n brings to the party, how it will benefit consumers, at what cost, and when.

Speaker: Linley Gwennap, President and Principal Analyst, The Linley Group

Location: Riviera Royale Pavilion - Skybox 207

Time: 9:00AM, Thursday, January 6

Digital Media Content Drives Memory and I/O Bandwidth Higher

The rapid move of consumer entertainment and communications devices to multi-format digital media is driving up the I/O and memory bandwidth needs of memory systems and the links that drive media interfaces. The explosion of personal digital content ranging from personal digital pictures, to DVD's, digital video recorders and high definition television has made memory bandwidth a critical resource needed to store, recall and reformat these images to a variety of display standards.

Speaker: Craig Hampel, Technology Director, Rambus

Location: Riviera Royale Pavilion - Skybox 206

Time: 9:00AM, Thursday, January 6

DVD Demystified, Take 2: The Upcoming HD DVD Formats

What does High Definition DVD mean and how is it different from what we have today? Get the scoop from Jim Taylor, Author of “DVD Demystified” and the “DVD FAQ” himself in an overview of the current state of DVD technology, including dual layer technology and the battle for dominance in high definition DVD formats. Learn about the strategies of the six best current contenders and their likelihood of success.  This session is ideal for product planners navigating their future plans for incorporating DVD functionality.

Speaker: Jim Taylor, Chief of DVD Technology and General Manager, Advanced Technology Group, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 9:00AM, Thursday, January 6

Innovative Consumer Devices Put IP at the Core of the User Experience

Consumer electronic devices like Digital Television and DVD recorders are pushing the performance requirements of the silicon chips that drive them, and the intellectual property (IP) embedded in these innovative chips will continue to play a crucial role in helping companies differentiate their products with novel features. As the leading provider of embedded microprocessor architectures for DVD recorders, set-top boxes, digital TV, and digital cameras, MIPS Technologies will use its unique market knowledge to comment on the emerging requirements of next-generation systems and the impacts these requirements will have on all of us.

Speaker:  Jeff Sasagawa, Product Marketing Director, MIPS Technologies

Location: Riviera Royale Pavilion - Skybox 208

Time: 10:00AM, Thursday, January 6

Personal (Head-Mounted) Displays - Opportunities through 2008

Sales of Personal Displays are forecast to reach $1 billion by 2008 as prices for microdisplays fall low enough to support consumer price points. Sales begin to take off in 2006, meaning companies should be starting to design consumer Personal Displays now. Steve Marsland, Senior Partner at McLaughlin Consulting Group, reviews key findings of MCG's Report: Personal Displays: Opportunity Analysis and Forecast 2004 published in partnership with Insight Media in August 2004.

Speaker: Steve Marsland, Senior Partner McLaughlin Consulting Group

Location: Riviera Royale Pavilion - Skybox 207

Time: 10:00AM, Thursday, January 6

Next Generation Optics – Zoom/Focus with No Moving Parts

Varioptic’s patented “Electrowetting” technology uses an electric current to change the shape of two clear liquids, producing an effect similar to the operation of the human eye. As a result, a series of optical enhancements are on the way to camera-phone environments, automobiles, and medical applications where size, power consumption, durability, and temperature matter. Attend this session to learn how the next generation of liquid lenses will bringing zoom and auto-focus capabilities to a variety of environments, for a negligible cost.

Speaker: Etienne Paillard, CEO, Varioptic

Location: Riviera Royale Pavilion - Skybox 206

Time: 10:00AM, Thursday, January 6

Adding CD/DVD Recording and Navigation to Your Product Faster

What does it take to add DVD recording and play back to your set top box design?  Find out as Sonic walks you through the process of incorporating a DVD Recorder software stack into an existing system reference design.  This session will cover many of the key design issues that should be considered before a plan is finalized.

Speaker: Eric Zetlin, Director of Marketing, Advanced Technology Group, Sonic

Location: Riviera Royale Pavilion - Skybox 204-205

Time: 10:00AM, Thursday, January 6 (this session is repeated from Wed, Jan 5 at 1:00 PM)

The Digital Home - Forks in the Road

This session provides a quick look into different directions of digital home in the near term future, examine current state of Media Center PC and issues with them. The presenter will also share from personal experience, horror stories, myth and hearsay to look at life in a digital home.

Speakers: Leonard Tsai, Medion USA

Location: Riviera Royale Pavilion - Skybox 209-210

Time: 11:00AM, Thursday, January 6

Computing Platforms for the Consumer Era

Discussion of the various factors that have led to the commoditization of desktop PC’s over the recent years. Explore strategies to reduce and reverse commoditization, creating a market of innovation and differentiation, instead of increasing pricing pressure. Focus on the digital home and EPC as a key platform for de-commoditization.

Speaker: Cameron Rogers, Director of Marketing, Shuttle Computer Group

Location: Riviera Royale Pavilion - Skybox 208

Time: 11:00AM, Thursday, January 6

The Technology Behind Portable Digital Audio

This session will discuss how hardware and software integration and quality and support are helping to define and satisfy consumer and marketing requirements for portable digital audio electronics. It will also focus on current and future initiatives being undertaken by industry leaders to propel this market into a broad public acceptance and usage model.

Speaker: Danny Mulligan, Vice President of Portable Audio SoCs, SigmaTel

Location: Riviera Royale Pavilion - Skybox 207

Time: 11:00AM, Thursday, January 6

A new External Storage Interface - eSATA, an update from SATA IO

The SATA IO group has developed a new standard called External SATA or eSATA. This external connector and cable provide a way to expand storage without the consumer opening the PC enclosure. The huge benefit is the extreme level of added performance that eSATA provides over existing technology. A review of this new and exciting storage technology and some select new SATA IO topics, will provided by a member of the SATA IO group.

Speaker: Conrad A Maxwell, BS, MBA, President & CEO, Maxwell Consulting Associates

Location: Riviera Royale Pavilion - Skybox 206

Time: 11:00AM, Thursday, January 6

3:00 PM - Wireless Audio Streaming – No More Cables! (a press briefing)

Speakers: Geir Langeland, Nordic Semiconductor

Location: Riviera Royale Pavilion - Skybox 207

Time: 3:00PM, Thursday, January 6

SuperSession: Convergence: Enabling Digital Innovation